On the strength of its unique expertise in the field of feline behaviour, Ceva Santé Animale is pleased to announce the launch of FELIWAY® Optimum, a New Feline Pheromone Complex that reduces the visible signs of stress in cats and strengthens the relationship between cats and their owners.
The result of the latest scientific advances in feline pheromone therapy, FELIWAY® Optimum contains a new patented pheromone complex that has required more than 8 years of research and development. This novel combination of feline pheromone components, selected using the latest bioengineering technology, provides a new message to cats of enhanced serenity. This message helps all cats to feel more comfortable and secure in their home by providing reassurance, as well as harmony between cats living together.
FELIWAY® Optimum helps cats more than ever to overcome the stressful situations of modern life and to find peace and quiet in all circumstances.
Scientific studies carried out with FELIWAY® Optimum have shown a significant drop in all signs of feline stress (scratching, urinary marking, tension and conflicts, hiding) from as soon as 7 days and continuously for 28 days1. This decrease in all signs of stress thanks to FELIWAY® Optimum was greater than that observed with FELIWAY® Classic and FELIWAY® Friends².
“With FELIWAY® Optimum, we now know how to deliver a soothing message that has never been so thorough and helps cats cope with the stresses of modern life. This is a real breakthrough in terms of understanding the language of cats” confirms Pr Patrick Pageat, IRSEA, DV specialist in behavioural veterinary medicine for pets.
FELIWAY® Optimum is therefore widely acclaimed by cat owners who give it an average satisfaction score of 9.1 out of 10. After 1 month’s use, 93% of users have noticed greater tranquillity in their cats. Also, compared to before using FELIWAY® Optimum, twice as many owners reported that their cat is extremely happy, with a similar increase in the number of owners declaring an improvement in the relationship with their cat after plugging in FELIWAY® Optimum.
FELIWAY® Optimum comes in the form of a full package including a diffuser and a 30-day refill (recommended retail price: 34.90 euros TTC) or a 30-day refill (recommended retail price: 30.90 euros TTC).
And, to take this innovation one step further, the launch of FELIWAY® Optimum will be complemented by the Platinum Book for veterinarians.
This reference guide presents research on this new pheromone complex, as well as all the scientific results that support this innovation. It also explores the changing relationship between cats and their owners and how it has strengthened in recent years.
Finally, this guide highlights the stress factors due to our modern lifestyles that impact the health and well-being of cats.
ALWAYS BETTER MEET THE EXPECTATIONS OF OWNERS AND THEIR CATS
Cat owners are increasingly sensitive to the well-being and comfort of their pet, whom they consider a full-fledged member of the family.
They want to offer the best to their cat, whom they love more than anything else.
Happy cats? Not always. In spite of this love, 58% of cats show visible signs of stress3, as a result of our modern lifestyle being unsuited to their natural needs. Urbanisation, hectic days, frequent changes in our homes are all situations that disrupt cats’ daily routine and can be the cause of undesirable behaviour.
FELIWAY®‘s mission to meet the expectations of owners and their cats even better is reinforced with the launch of FELIWAY® Optimum.
FELIWAY®, UNRIVALLED EXPERTISE
Since 1996 and the launch of FELIWAY®, Ceva Santé Animale has paved the way for a totally innovative approach to the behaviour and well-being of dogs and cats. Today, Ceva is the world leader in the field of pet behaviour with two reference brands: FELIWAY® for cats and ADAPTIL® for dogs.
The FELIWAY® product range offers scientifically proven solutions for many situations that owners may face with their cat. To do this, these products use analogues of natural feline markers called “pheromones”.
With FELIWAY®, Ceva now has unrivalled expertise and behavioural results, with more than 30 placebo-controlled efficiency tests in cats, published in various international scientific journals and presented at congresses by world-renowned authors from different countries and universities or research centres.
With the help of worldwide specialists in pet behaviour, Ceva provides prescribers with a set of educational tools on behavioural issues in cats, and more broadly a complete support package for all cat lovers: veterinarians, carers, salespeople and pet owners.
For more information : www.feliway.com
1.Field Efficacy study: Ceva Santé Animale Internal report ST-CLT/D921/1909. Study carried out on 145 cats with at least one sign of stress among: urinary marking, scratching, fear reactions, tensions and conflicts between cats living under the same roof. Cats aged 6 months to 12 years. Evaluation of the cat’s behaviour (frequency and intensity of stress signs) at D0, D7 and D288. On a scale of 0 to 10, the average satisfaction score for FELIWAY® Optimum is 9.1/10.
2. Field Substitution study: Ceva Santé Animale Internal report CLT-D921 1804 (2018). Study carried out in 187 households with at least one cat. 354 cats aged between 6 months and 15 years of age. Use of a FELIWAY® Classic or FELIWAY® Friends diffuser for at least 2 consecutive months. At D0, installation of a FELIWAY® Optimum diffuser (blind). Evaluation of the cat’s behaviour (frequency of signs of stress or proportion of exposed households) without using FELIWAY®, after using FELIWAY® Classic or FELIWAY® Friends and after using FELIWAY® Optimum.
3. Ceva Santé Animale Internal report ST-CLT-D957-1907 (2020)